Personas, customer journeys, archetypes pilot project
Customer: International chemistry company Project duration: 5 months A pilot project based on the development of personas, customer journeys and archetypes Requirement: The company with various departments in different spades would like to develop personas and customer journeys for one department with a pilot project. This procedure is to be described in a playbook and clarified in training courses so that the company is able to independently apply these methods to other departments. Furthermore, if possible, cross-departmental archetypes should be developed.